Simply Salford Blog

How To Win A Data Mining Challenge: DataLab USA Knows [customer success]

Posted by Heather Hinman on Tue, Nov 12, 2013 @ 10:22 AM

Congratulations to DataLab USA! The database marketing solutions company took first place in the 2013 Direct Marketing Association (DMA) modeling challenge with their successful use of the SPM Ultra software.

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Topics: video, Battery, marketing, direct marketing, data mining challenge

Using Predictive Modeling To Understand How Marketing Efforts Impact Sales [Customer Story]

Posted by Heather Hinman on Tue, Sep 24, 2013 @ 11:18 AM

Guest blog by Jim Kenyon

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Topics: SPM, predictive modeling, direct marketing