Eric Siegel’s Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die is a nontechnical overview of modern analytics with detailed discussion of how machine learning is being deployed across all industries and in all major corporations. Eric is a hugely entertaining writer and brings with him the expertise you would expect of a Columbia University trained Ph.D.. Geoffrey Moore writes that the book is “deeply informative” and Tom Peters calls the book “The most readable ‘big data’ book I’ve come across. By far”.
We are pleased to call attention to the fact that Salford Systems’ CART® technology and its role in a major piece of modern financial technology is the subject of a entire chapter in Eric's book, now in its second and revised edition.
Please visit our new website and download the brand new SPM® 8.0 to see our latest and most powerful predictive analytics software, including of course, the CART decision tree discussed by Eric, and also TreeNet® Gradient Boosting, Random Forests®, MARS® Regression Splines and more.