Simply Salford Blog

How To Win A Data Mining Challenge: DataLab USA Knows [customer success]

Posted by Heather Hinman on Tue, Nov 12, 2013 @ 10:22 AM

Congratulations to DataLab USA! The database marketing solutions company took first place in the 2013 Direct Marketing Association (DMA) modeling challenge with their successful use of the SPM Ultra software.

Read More

Topics: video, Battery, marketing, direct marketing, data mining challenge

Using Predictive Modeling To Understand How Marketing Efforts Impact Sales [Customer Story]

Posted by Heather Hinman on Tue, Sep 24, 2013 @ 11:18 AM

Guest blog by Jim Kenyon

Read More

Topics: SPM, predictive modeling, direct marketing

Subscribe to Simply Salford and receive Email Updates

Try the Salford Predictive Modeler software
blog on data mining and predictive analytics, as explored by a pair of data scientist
Targeted Marketing Case Study
Subscribe to Afternoon Analytics Podcast

Follow Salford Systems

Most Popular Posts

Latest Posts